Innovation is more than Disruption​​

There is no effective innovation without management

You can sitting under an apple tree like Isaac Newton waiting for the falling apple on your head to settle a great a brainwave, but this quite exceptional.  Innovating request not only a well-done mind-setting but also a lot research and knowledge .  

Trained brains activities and multi-experiences will settle the foundation of the quest.

Before starting the innovation process it is essential to define the objectives, the energies, the people and the budget allowed, that is why management is so important. Reporting and monitoring are essential in the process.

So what level of innovation is your company striving to achieve?

Level One is Sustaining Innovation: Regular improvements that keep you moving forward, but not necessarily ahead of the competition. 

Level Two is Incremental Innovation: Medium-sized improvements that benefit both your customers and your company. This can keep you slightly ahead of the competition, or if you are behind, help you catch up a bit. But, if a rogue wave of innovation hits your industry, you’re sunk.

Level Three is Breakthrough Innovation: This is not based on novelty. As I define it, “breakthrough” results in step-change in both customer value and a company’s financial performance.

Level Four is Disruptive Innovation: It is game-change in an industry or a field such as education or health care. It is often created by providing the same or much better value to customers at a massively lower cost and price.

There is no question that disruptive innovation can change the rules of an entire industry, and rapidly create new winners and losers. U

Level Five is Eruptive Innovation: It doesn’t just change an industry. It creates change so big and broad that it affects the world, the planet, society at large.These do not just change industries; they change humanity.

​The most troublesome area is disruptive innovation, because its value isn’t always immediately apparent.  

Disruptive innovations generally target light or non-consumers of a category so require a new business model and therefore have high failure rates.   

One growing trend is for companies to establish innovation labs or teams, where they can test and learn without excessive risk.


Before we initiate an innovation process,

it is key to do research on the company and its environment.

We think like entrepreneurs and

are market oriented, targetting better results.

When the rules of your business or process are known,

it is time to break them and set opportunities.

In our proposal we will help you rebel

and settle monitored changes.

Act as a Start-up